Fancy a sip from the tip of the iceberg? In the upper tier of the fast-growing bottled water market you can easily do so, provided you are willing to pay. In a recent article for The Guardian, Sophie Elmhirst introduces us to the increasingly absurd products of the booming global business of selling water, this most profane and essential of all elements, in fancy containers with sleek brand names. While my own research from Mexico City shows that the increasing consumption of bottled water is not so much a priviledge but a financial burden for the poorer residents of urban areas around the world, Elmhirst’s contribution is surely worth a read as it provides an insight to the upper end of this market.
Read the original article Liquid assets – how the business of bottled water went mad from the Guardian, October 6, 2016.